BUT2 Techniques de commercialisation - Stratégie de marque et événementiel

BUT (University technology degree)

Specialisation Techniques de commercialisation

French

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Université Paris-Saclay / Christophe Peus

Université Paris-Saclay / Christophe Peus

Université Paris-Saclay / Christian Dao

Université Paris-Saclay / Christian Dao

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Admission

Capacity

Available Places

0

Programme

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE3.1 - Marketing : Construire les actions marketing	7	Semestre 1	19	81	15
UE3.1 - Marketing : Construire les actions marketing ECTS : 7 Semester: Semestre 1 Detail Lecture: 19 Practical study : 15 Directed study: 81 Tutored project 21 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE4.1 - Marketing : Conduire les actions marketing	6	Semestre 2	2.5	26.5	13
UE4.1 - Marketing : Conduire les actions marketing ECTS : 6 Semester: Semestre 2 Detail Lecture: 2.5 Practical study : 13 Directed study: 26.5 Tutored project 26 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE3.2 - Vente : Vendre une offre commerciale	7	Semestre 1	6	45.5	25
UE3.2 - Vente : Vendre une offre commerciale ECTS : 7 Semester: Semestre 1 Detail Lecture: 6 Practical study : 25 Directed study: 45.5 Tutored project 19 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE4.2 - Vente : Vendre une offre commerciale	6	Semestre 2	2	9.5	25
UE4.2 - Vente : Vendre une offre commerciale ECTS : 6 Semester: Semestre 2 Detail Lecture: 2 Practical study : 25 Directed study: 9.5 Tutored project 26 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE3.3 - Communication commerciale : Communiquer l'offre commerciale	8	Semestre 1	13	45	20
UE3.3 - Communication commerciale : Communiquer l'offre commerciale ECTS : 8 Semester: Semestre 1 Detail Lecture: 13 Practical study : 20 Directed study: 45 Tutored project 19 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE4.3 - Communication commerciale : Communiquer l'offre commerciale	6	Semestre 2	2	12	22.5
UE4.3 - Communication commerciale : Communiquer l'offre commerciale ECTS : 6 Semester: Semestre 2 Detail Lecture: 2 Practical study : 22.5 Directed study: 12 Tutored project 26 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE3.4 - Branding : Élaborer l'identité d'une marque	4	Semestre 1	2	29.5	8
UE3.4 - Branding : Élaborer l'identité d'une marque ECTS : 4 Semester: Semestre 1 Detail Lecture: 2 Practical study : 8 Directed study: 29.5 Tutored project 14 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE4.4 - Branding : Élaborer l'identité d'une marque	6	Annualisé	0.5	27	13.5
UE4.4 - Branding : Élaborer l'identité d'une marque ECTS : 6 Semester: Annualisé Detail Lecture: 0.5 Practical study : 13.5 Directed study: 27 Tutored project 18 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE3.5 - Événementiel - Manager un projet événementiel	4	Semestre 1	2	27.5	3
UE3.5 - Événementiel - Manager un projet événementiel ECTS : 4 Semester: Semestre 1 Detail Lecture: 2 Practical study : 3 Directed study: 27.5 Tutored project 12 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE4.5 - Événementiel : Manager un projet événementiel	6	Semestre 2	0.5	42	13.5
UE4.5 - Événementiel : Manager un projet événementiel ECTS : 6 Semester: Semestre 2 Detail Lecture: 0.5 Practical study : 13.5 Directed study: 42 Tutored project 18 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Teaching Location(s)

SCEAUX

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Caroline RICHÉ

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Didier PERCEVAULT

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