BUT3 Techniques de commercialisation : Marketing et management du point de vente

BUT (University technology degree)

Specialisation Techniques de commercialisation

French

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Université Paris-Saclay / Christophe Peus

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Programme

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE5.1 - Marketing : Conduire les actions marketing	8	Semestre 1	2	77	15.5
UE5.1 - Marketing : Conduire les actions marketing ECTS : 8 Semester: Semestre 1 Detail Lecture: 2 Practical study : 15.5 Directed study: 77 Tutored project 33 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE6.1 - Marketing : Conduire les actions marketing	5	Semestre 2	3.5	20.5	1.5
UE6.1 - Marketing : Conduire les actions marketing ECTS : 5 Semester: Semestre 2 Detail Lecture: 3.5 Practical study : 1.5 Directed study: 20.5 Tutored project 31 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE5.2 - Vente : Vendre une offre commerciale	8	Semestre 1	5	57	17.5
UE5.2 - Vente : Vendre une offre commerciale ECTS : 8 Semester: Semestre 1 Detail Lecture: 5 Practical study : 17.5 Directed study: 57 Tutored project 33 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE6.2 - Vente : Vendre une offre commerciale	5	Semestre 2	0.5	13.5	11.5
UE6.2 - Vente : Vendre une offre commerciale ECTS : 5 Semester: Semestre 2 Detail Lecture: 0.5 Practical study : 11.5 Directed study: 13.5 Tutored project 31 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE5.4 - Management : Manager une équipe commerciale sur un espace de vente	7	Semestre 1	1.5	28	23
UE5.4 - Management : Manager une équipe commerciale sur un espace de vente ECTS : 7 Semester: Semestre 1 Detail Lecture: 1.5 Practical study : 23 Directed study: 28 Tutored project 29 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE6.4 - Management : Manager une équipe commerciale sur un espace de vente	10	Semestre 2	0.5	23.5	1.5
UE6.4 - Management : Manager une équipe commerciale sur un espace de vente ECTS : 10 Semester: Semestre 2 Detail Lecture: 0.5 Practical study : 1.5 Directed study: 23.5 Tutored project 31 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE5.5 - Retail marketing : Piloter un espace de vente	7	Semestre 1	1.5	93	33
UE5.5 - Retail marketing : Piloter un espace de vente ECTS : 7 Semester: Semestre 1 Detail Lecture: 1.5 Practical study : 33 Directed study: 93 Tutored project 29 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE6.5 - Retail marketing : Piloter un espace de vente	10	Semestre 2	0.5	21.5	8.5
UE6.5 - Retail marketing : Piloter un espace de vente ECTS : 10 Semester: Semestre 2 Detail Lecture: 0.5 Practical study : 8.5 Directed study: 21.5 Tutored project 31 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

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Caroline RICHÉ

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Didier PERCEVAULT

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