BUT3 Techniques de commercialisation : Stratégie de la marque, événementiel

BUT (University technology degree)

Specialisation Techniques de commercialisation

French

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Université Paris-Saclay / Christian Dao

Université Paris-Saclay / Christophe Peus

Université Paris-Saclay / Christophe Peus

Information

Admission

Capacity

Available Places

0

Application Period(s)

E-candidat Platform

From 17/02/2026 to 29/03/2026

Programme

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE5.1 - Marketing : Conduire les actions marketing	8	Semestre 1	2	77	15.5
UE5.1 - Marketing : Conduire les actions marketing ECTS : 8 Semester: Semestre 1 Detail Lecture: 2 Practical study : 15.5 Directed study: 77 Tutored project 33 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE6.1 - Marketing : Conduire les actions marketing	5	Semestre 2	3.5	20.5	1.5
UE6.1 - Marketing : Conduire les actions marketing ECTS : 5 Semester: Semestre 2 Detail Lecture: 3.5 Practical study : 1.5 Directed study: 20.5 Tutored project 31 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE5.2 - Vente : Vendre une offre commerciale	8	Semestre 1	5	57	17.5
UE5.2 - Vente : Vendre une offre commerciale ECTS : 8 Semester: Semestre 1 Detail Lecture: 5 Practical study : 17.5 Directed study: 57 Tutored project 33 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE6.2 - Vente : Vendre une offre commerciale	5	Semestre 2	0.5	13.5	11.5
UE6.2 - Vente : Vendre une offre commerciale ECTS : 5 Semester: Semestre 2 Detail Lecture: 0.5 Practical study : 11.5 Directed study: 13.5 Tutored project 31 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE5.4 - Branding : Élaborer l'identité de marque	7	Semestre 1	1.5	51	21
UE5.4 - Branding : Élaborer l'identité de marque ECTS : 7 Semester: Semestre 1 Detail Lecture: 1.5 Practical study : 21 Directed study: 51 Tutored project 29 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE6.4 - Branding : Élaborer l'identité de marque	10	Semestre 2	0.5	23.5	1.5
UE6.4 - Branding : Élaborer l'identité de marque ECTS : 10 Semester: Semestre 2 Detail Lecture: 0.5 Practical study : 1.5 Directed study: 23.5 Tutored project 31 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

Subjects	ECTS	Semester	Lecture	directed study	practical class	Lecture/directed study	Lecture/practical class	directed study/practical class	distance-learning course	Project	Supervised studies
UE5.5 - Événementiel : Manager un projet événementiel	7	Semestre 1	1.5	70	35
UE5.5 - Événementiel : Manager un projet événementiel ECTS : 7 Semester: Semestre 1 Detail Lecture: 1.5 Practical study : 35 Directed study: 70 Tutored project 29 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale
UE6.5 - Événementiel : Manager un projet événementiel	10	Semestre 2	0.5	21.5	8.5
UE6.5 - Événementiel : Manager un projet événementiel ECTS : 10 Semester: Semestre 2 Detail Lecture: 0.5 Practical study : 8.5 Directed study: 21.5 Tutored project 31 Language(s) of instruction Français Remote teaching non Type of assessment Evaluation Continue Intégrale

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Caroline RICHÉ

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Didier PERCEVAULT

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